GESKE
With a small team, we were tasked with building a beauty tech company from the ground up, developing its brand identity, product offerings, and overall vision. My role involved designing innovative products that seamlessly integrated technology and beauty, conducting user research to identify key customer needs, and creating prototypes that balanced aesthetics with functionality. We collaborated closely to establish the company’s design language, streamline product development, and ensure alignment with market trends and consumer expectations, laying the foundation for a successful beauty tech brand.
Products Featured:
Facial Cleansing Brush, Microcurrent Device, Blackhead Remover, Needle Roller, Magnetic Clay Mask, Facial Roller, Hydrafacial Device, Eye Massager. To see the whole collection please visit Geske’s website. (I also designed Hello Kitty collab products as well.)
Geske Post Lanuch
For this project, I worked on the following:
Researching the target audience.
Researching competitor products.
Purchasing and user-testing competitor products (identify what is and isn’t working).
Disassembling competitor products.
Documenting competitors’ components.
Ideating and creating concept sketches.
Rendering sketches in Illustrator.
Importing sketches or illustrations into SolidWorks to create CAD.
3D modeling components and inserting them into the CAD model to understand product sizing.
3D modeling advanced SolidWorks surfaces.
3D printing products to ensure usability and aesthetics.
Providing mechanical engineers with shelled CAD that includes components.
Rendering product CAD in KeyShot.
Creating large presentations that feature product renders, feature callouts, and product vision for the client.
Creating the company name and brand language.
Creating product packaging.
Creating product renders for the brand website.
Creating display stands for events and stores.
Red Dot Awards:
Award 1, Award 2, Award 3, Award 4, Award 5
iF Design Awards: